专案目标
From professional content display to user experience optimization
The project goal of Yading Optics is to create a comprehensive display of its professional optical technology and solutions on the official website platform, while ensuring a smooth and in-depth browsing experience for users. Convey Yading Optical's expertise and innovation in the field of optics. We will use multimedia elements, such as pictures, videos and case presentations, to enhance the attractiveness and interactivity of the website.
In terms of user experience, we will focus on the ease of use, aesthetics and responsiveness of the official website. By optimizing the page design, improving the loading speed, and improving the interactive logic, we will ensure that users can easily navigate the website and quickly find the information they need. At the same time, we will continue to pay attention to user feedback and needs, timely adjustment and optimization of the official website content, to ensure that users get a satisfactory browsing experience.
设计理念
Shortest user path & rich visual experience
In the face of numerous existing information publishing platforms, we hope to create a mobile webpage with visual memory and high-quality user experience on the basis of combining the basic needs of customers.
Differentiated design is made in many mobile media release web pages, combining the familiar news browsing experience of users with more convenient, faster and richer design.
· Delicate, rich and rigorous in visual perception;
· From the logical structure, with the help of fast classification, users can quickly land the corresponding content at multiple levels;
· Convenient, fast and focused user experience.
客户简介
As a leading optical technology and application solution provider in China, Yading Optics has been committed to applying advanced optical technology to scientific research, medical treatment, industry and other fields for a long time. As one of the company's core businesses, Yading Optics not only provides customers with high-quality optical products, but also is committed to solving technical problems in practical applications for customers.
Yading Optical has a wide range of customers, including scientific research institutions, hospitals, universities, industrial enterprises and so on. When these customers choose Yading Optics as a partner, they see its deep technical accumulation in the field of optics, rich application experience and professional service team.
团队介绍
Customer: Yading Optics
Creative Director: Guan Guan Galya
Project management:jiahao zhao
UI:yi jiang、Jin
Dynamic design:Mengyang
Copywriting:Pang
Development:Development team
Release time:Sep. 2023
方法论
Evolution -- Return to the essential value of brand
Unique value - excavating and giving the brand the unique value of the complete system