Finance, Culture, Website Design Visual design solutions|PithyMfweb—Pithy Business Brand Advocate [Official Website]

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The great process of urbanization drives industrialization, and China's urbanization has reached 60%, and the Pearl River Delta and Yangtze River Delta have reached 70%. The new wealth has changed from no property rights and no wealth to no equity and no wealth. The houses under construction in China and the houses people live in are enough for 3.7 billion people. In another 20 years, in another 30 years, wealth will be transferred to the capital markets. China urgently needs to establish a capital market to solve the financing difficulties of small and medium-sized enterprises with low financing costs, money needs to return to the entity, there must be an equity financing market, the combination of technology and capital, talent and capital, the city will be explosive growth. -- From Zhang Qi's business thinking

一、Three thoughts

The core thinking of building a website from top to bottom allows enterprises to maximize the benefits of the display of Internet platforms.

1. Temporal thinking

The time that the user finds the enterprise website on the Internet, the time that the user stays on the web page, the useful information of the user is transmitted in a limited time, and the user transformation is achieved after a certain time.

Finance and culture are the driving forces of urban development. For enterprises with non-physical products, we need to deliver our services through conceptual content. The official website is used as a business card of this kind of industry to show our services. In terms of content, we come down to "future expectations" and "security". We need to combine the CI tonality of the enterprise in the content planning, and use slight visual dynamics and exquisite details to build a website that allows users to have a sense of security and expectations for the enterprise within 15 seconds.

2. Brand thinking

Around the enterprise brand promotion and operation as the core, create brand memory points, express the professionalism of the industry through professional design, and achieve high transformation of the brand website.

The rapid ups and downs of the financial and cultural industries let users maintain a wait-and-see psychology, and it is particularly important to build brand trust through the Internet corporate image. We need to give users a safe psychology from the beginning. From browsing the page to reading the content, we need to reflect the true self as much as possible, combining the detailed and rigorous layout. We need to create a refined website through the website that I am safe and that I can trust. Starting from the visual system, combined with color matching, ICONS, dynamic design, create a brand tonality that belongs to the enterprise itself. For example, the trust of financial websites, fine text will be less aggressive, so it will make people more secure than bold text. We need to combine the tonality of this industry, grasp the psychology of users, and slowly pass on the content of enterprises until users have more in-depth understanding.

3. Business thinking

We need to cope with the rapid change of the environment, website content synchronization even needs to be ahead of the development of the enterprise, website planning will be combined with the comprehensive consideration of the current and future development of the enterprise, through the precipitation on the Internet, to obtain enough data, to analyze user behavior habits and preferences, to iterate the website and even iterate the product, so as to obtain continuous transformation.

We chose finance and culture as the same industry to explain solutions because the mental models of their user groups are very similar, around feelings of trust and security, access to information, and comparison. As a business card for this kind of promotion on the Internet, we can regard it as a real company in the virtual world of the Internet, and the image of the website represents the image of such enterprises. We have to think about how to pass the business value of the enterprise through the web page, the update frequency of media reports, the insight of the latest market text content, etc., are the long-term development of such enterprises need to consider the section of the website planning. We need to know that traffic can be bought, conversion takes skill, operation takes brains, and we expect the site to be of maximum value.

二、Gold 15 seconds landing plan

Time thinking - how fast and slow the user lands, long and short

Brand thinking - logic and blocks around the core content

Business thinking - quantitative feedback and iteration

1. Web features of software Internet

Based on the same market environment and target groups, we focus on the "tob enterprise" user group, the website needs have certain commonalities.

Mainly in the following four aspects:

Attach importance to the sense of security of visual transmission

We need to be based on the financial culture industry needs the sense of security emotional appeal, the role of the website is more to convey basic information and convey the emotional appeal of the brand, combined with the services provided by the financial culture, we need to convey some concepts visually concrete, combined with cases and teams, so as to more quickly deliver brand security to users.

Focus on corporate cases and teams

The specific case is the embodiment of enterprise strength, intangible assets need to be reflected through the strength of cooperative customers and the achievements of users.

Focus on future outcomes of services

Financial culture is the industry where content is king, and more services need to be expressed conceptually in text content. Corporate culture vision, mission and values convey the development height of the enterprise and the benefits or gains brought to users. We need to appropriately emphasize the future development goals and the results that users can achieve, so as to establish brand trust and long-term cooperation.

Differentiated experience

The first impression of the industry is the first impression of users for a long time. The error-free website is based on the rigorous layout of users' habits, combined with details and dynamics to create a different sense of experience. Even if the innovative website wants to break the conventional visual effect, It also needs to be designed under the premise of user habits, which will be more risky, but once users are interested in it, the brand impression is deeply rooted in people's hearts.

2. Demand analysis

2.1 Project background

Enterprise positioning

What we call corporate positioning refers to the scale of the enterprise in the industry, such as listed companies, well-known enterprises in the industry, or competitive advantages in a certain circle, start-ups, etc., with corporate positioning, we can get the target group and audience volume, and the design of unique space, so that the website presentation makes it recognized by more people.

Combine the solutions provided by the enterprise

Finance: secondary market investment funds, private equity investment management, investment institutions, asset management...

Culture: art galleries, museums, education, training...

Combine enterprise industry positioning/expectations

Industry leader, precise target group service

We emphasize the development of enterprises, Internet information transmission can give priority to the appearance of the future development of enterprises, build well-known brands, focus on small circles, etc., we can combine the future planning of enterprises, reserve the section location and data interface.

Target group analysis

Government, enterprises, individuals, partners

2.2 Website purpose

Short term promotion/medium term empowerment/long term precipitation

Such intangible assets as financial culture, "trust", "stability" and "scale" are needed to deliver customers, whether it is short-term financing or long-term cultural precipitation, we need to focus on target enterprises or groups, and strengthen the desire for cooperation of the other side.

2.3 Peer research

The peer analysis we do is not only the parallel peers of customer enterprises, but also the analysis of high-quality page views and high conversion rate websites, we will analyze the commonality of these columns, and obtain the best reading method and layout presentation method of user behavior.

In fact, financial culture is put together because these two are intangible content-centered industries, and the "rigorous" design direction is a very important keyword for this kind of industry, which uses words to convey the position and content to express expectations (museums, theaters, etc., more emphasis on physical art). We need to emphasize the user's behavior habits and ultimate purpose, which can make the user land more quickly generated conversion, to avoid the unimaginative thereby consuming the user's residence time.

3. Website content arrangement and column planning

Raw data ➡️ classification and collation ➡️ primary and secondary structure and visual priority logic ➡️ section presented

In the section planning of such enterprises, the service and partner display are generally the main, combined with the actual data and resources of the enterprise, we supplement the completion of columns such as team, message and so on.

4. Gold 15 second design point

Extract and sort out the conclusions of demand analysis and peer analysis, so as to efficiently capture design points and create brand visual points through divergent thinking.

4.1 Heuristic point

By integrating the advantages and inspirations brought by our peers, we need to take their essence and combine their own products to further brand endorsement through design.

4.2 Opportunity point

Try to avoid making "common sense" mistakes by describing the shortcomings of your peers and the opportunities of your own products, such as financial websites to do some fancy and innovative dynamic effects.

4.3 Target point

We will combine the golden 15 'design key points to help you determine the overall visual goals of the website, behavioral goals, interactive goals, brand goals, so that users quickly land, in the limited time to browse the web to generate active user information. We will acquire customers in real time through convenient online conversations and convenient form messages, and create space for customer stickiness by creating private traffic.

5. Crazy inspiration

Our design is never hard work, website design needs commercial, business needs market verification, we need to sort out a large number of websites to quickly get inspired, follow a few principles to find inspiration, according to the "positioning", "target words", "mental model" based on mass search, and through ① collection; ② Extraction; Repeat 1 and 2 to maximize input and output.

ps：We will meet some customers, feel that there is nothing to change, but it is to change, we can be sure that the minimalist maple design inspiration is not less than yours, I believe that we will use the right enterprise and the right target user design form.

6. Design landing

6.1 Color scheme

Many companies we contact do not have a complete VI manual, but only a logo. We need to continue and expand the color proportion of the website according to the existing Vi manual or a simple logo. A single-tone logo does not mean that the web page only uses the main color plus black, white and gray, but needs to match with auxiliary colors. Design a visual effect with active vitality that can form the first feeling of the brand.

6.2 Brand element

Element refers to a set of visual display collocation standards designed by our visual system, taking the icon as an example, there are linear, fill, 2.5d, static, dynamic and other forms of expression.

6.3 Exquisite layout

Consider responsive + in line with user reading habits, from left to right, top to bottom, and from large to small

6.4 Detail control

Icon design, button design, open screen design, scale application

6.5 Interaction design

Dynamic interaction, trigger interaction, feedback interaction, path guided interaction

6.6Gold 15 seconds re-enabled - Memory Point crafting

Conversion, re-purchase, maximize the value of the website and the best transformation, so that users remember

A good brand needs to have a brand first impression, it can be color, shape, feeling, Apple advanced, lot cheap, minimalist Mufeng minimalist, Chinese wind China red, group atmosphere, etc., for the website, we need to create the first impression of the website, advanced, atmospheric, white space, large text, c4d picture, interesting buttons and so on. Must be able to bring out the brand feeling, a website only do an excellent highlight can focus on the highlights, so that users can quickly remember the characteristics of the brand.

6.7 Prototype confirmation and effect drawing

Prototype is an important step of planning landing and user experience combing, through the prototype can quickly plan the content of the page, the relationship between the website pages, simulate the user journey. It should be noted that all planning should be based on the real content that can be provided, and the prototype must be the content that can be landed, so as to ensure the consistency of subsequent implementation.