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Decathlon Perfly Independent Station

Brand independent station construction

visual design

World Brand Ranking 484 in 2018

It provides support from chain sports goods operations to the entire sports industry chain, and has a rich private label product line, which is divided into 20 different name brands according to different sports categories. For beginners and professional athletes, Decathlon can provide sportswear, equipment and various creative sports products. Its industrial chain control model makes its products extremely valuable. In December 2018, the World Brand Laboratory released the "Top 500 World Brands 2018", and Decathlon ranked 484th.

Project story

Decathlon Perfly Independent Station

Brand independent station construction

visual design

专案目标

From accurate data analysis to the ultimate user experience
The Decathlon Perfly independent site is designed to combine cutting-edge data analysis technology with user experience design to create a professional and efficient online platform. The solution not only integrates global market and user data to provide brands with in-depth market insight and consumer behavior analysis, but also focuses on optimizing user experience globally to ensure that users can enjoy smooth, convenient and personalized services in every link of browsing, choosing and purchasing products.

设计理念

Shortest user path & rich visual experience
In the face of numerous existing information publishing platforms, we hope to create a mobile webpage with visual memory and high-quality user experience on the basis of combining the basic needs of customers.
Differentiated design is made in many mobile media release web pages, combining the familiar news browsing experience of users with more convenient, faster and richer design.
· Delicate, rich and rigorous in visual perception;
· From the logical structure, with the help of fast classification, users can quickly land the corresponding content at multiple levels;
· Convenient, fast and focused user experience.

客户简介

Provide chain sports goods business to sports industry chain support, with a wealth of private brand product front. It is divided into 20 brands with different names according to different sports categories. For beginners and professional athletes, Decathlon can provide sportswear, equipment and a variety of creative sports products. The whole industry chain control mode makes its products have a high cost performance. In December 2018, the World Brand Lab released the 2018 Top 500 World Brands list, and Decathlon ranked 484th.

团队介绍

Customer: Decathlon Perfly Independent Station
Creative Director: Guan Guan Galya
Project management:jiahao zhao
UI:yi jiang、Jin
Dynamic design:Mengyang
Copywriting:Pang
Development:Development team
Release time:Sep. 2023

方法论

Golden 15 seconds - User shortest path
Peak experience - Brand visual highlight

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