专案目标
From data-driven insights to user experience
Southeast Airlines' need for an efficient, professional and user-friendly official website is essential to enhance its brand image, optimize business processes and enhance interaction with customers. As such, the goal of Southeast's website project is to enhance the user experience through data-driven insights.
设计理念
Shortest user path & rich visual experience
In the face of numerous existing information publishing platforms, we hope to create a mobile webpage with visual memory and high-quality user experience on the basis of combining the basic needs of customers.
Differentiated design is made in many mobile media release web pages, combining the familiar news browsing experience of users with more convenient, faster and richer design.
· Delicate, rich and rigorous in visual perception;
· From the logical structure, with the help of fast classification, users can quickly land the corresponding content at multiple levels;
· Convenient, fast and focused user experience.
客户简介
Ningbo Haishu Southeast Air Cargo Agency Co., Ltd. is a platform enterprise focusing on integrating and optimizing air space resources, providing safe and fast air transport services for logistics enterprises.
Since its establishment on August 27, 2001, Southeast Air Transportation has relied on port resources and aviation talent reserve, and made full use of Hangzhou, Ningbo, Wenzhou and Zhoushan airports to radiate the rapid development of the country. At present, the annual cargo volume of more than 90,000 tons, the service network covers large and medium-sized cities in the country, is the pioneer of air cargo in Zhejiang.
By optimizing the organization and strengthening the management, the company has deeply developed the intelligent logistics information system to achieve the seamless docking of the four systems of interconnection, transportation, aviation and customers. With the power of information technology, the company has fully realized the management efficiency and service quality, and the goal of docking is higher.
团队介绍
Customer: Southeast Airlines
Creative Director: Guan Guan Galya
Project management:jiahao zhao
UI:yi jiang、Jin
Dynamic design:Mengyang
Copywriting:Pang
Development:Development team
Release time:Sep. 2023
方法论
Golden 15 seconds - User shortest path
Peak experience - Brand visual highlight